27 February 2018


More space, a wider choice of cars, new showrooms and a completely refurbished workshop are just some of the features of an exciting, purpose-built Brand Centre just opened in Kent by Fiat Chrysler dealer group Ancaster.

The new site, Ancaster Dartford,  has been carefully designed to display, demonstrate and sell all four Fiat Chrysler Automobiles car brands. There are two showrooms in the same location, one bright and vibrant for Fiat and Abarth, displaying eight vehicles and the other, a luxurious showroom for Alfa Romeo and Jeep with nine vehicles.

Both showrooms are surrounded by used car forecourts, able to display up to 90 vehicles, and a customer car park. The site also features a private new car handover area, seven service bays, one MOT station and a tyre and windscreen fitting bay in a smart new workshop.

The workshop facilities contain all the latest diagnostic equipment and offer while-you-wait appointments for service, repairs and MOTs. Additionally, a comprehensive all-brands parts department is serviced by a large two-storey warehouse.

More than 30 staff have moved to the new Princes Road, Dartford site, which has been developed to the highest standards to reflect the four brand personalities. The new showrooms are located minutes from the M25 motorway, with easy transport links from Kent, London and Essex.

"This is the perfect site for us," says Simon Hill, Operations Director, Ancaster. "We wanted to find the right location with space to grow all four brands. Following a complete refurbishment of the site it now benefits from exceptional facilities to match the stylish and innovative products from Fiat, Abarth, Alfa Romeo and Jeep.

"Our customers are already saying it looks amazing and we are getting increasing numbers of visitors as each day goes by. We are really pleased with our new Brand Centre and are looking forward to a very bright future."


For further information please contact:

Tom Johnston, Press Relations Manager
Kate Saxton, Public Relations Director

FIAT Chrysler Automobiles UK Ltd
Tel: 01753 511431

E-mail addresses: tom.johnston@fcagroup.com  / kate.saxton@fcagroup.com


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